Virtues of social media: Part 2

Here is the next part of my earlier post on virtues of social media.

1. Social media has helped the Marketers to reach the customers or prospects in such a way as was never possible before. Now two way dynamic & real time communication is possible. Facebook is a great place to set up your company's page & build a community around your brand. One can customize advertisements a lot on facebook, thanks to facebook's massive database of more than 550 million users till date & still growing at a rapid pace. Many analysts think it will overtake google & become the king of web soon. Even twitter has emerged as a very good tool for marketers to have real time discussion with their customers. Many companies use it for CRM or to promote their new offerings. Dell has been pioneer in the use of twitter to increase it's sales. And the scope of using social media as a marketing tool is endless as it is still evolving and there will be a time when it will become very much a part of our life like we breathe air or drink water.

2. Social media is a great tool to create awareness among masses regarding the needs of fellow human beings. It has played a pivotal role in generating the necessary funds for various causes around the world. Various NGOs & activists around the world are adopting it widely. Beth kanter is known worldwide & especially in America for her efforts around fund generation for the NGOs.

3. Social media is changing the rules of governance around the world. It's impact on politics, elections etc. is significant. Never forget the way Barack Obama used social media extensively in his run to be the president of USA & he became! The way Oscar Morales used facebook to protest against FARC in Colombia is an excellent example of citizen activism & the power it unleashes through social media. Social media played a crucial role in generating funds for Haiti relief, Iran elections, and so on. This piece by Mashable is an example on that!

The list is endless & many more points can be thought of on the virtues of social media. Share your ideas.