5 Ways To Create Effective Campaigns On Twitter

Twitter has been a social media platform of choice for broadcasting your message, having one on one interaction and for doing customer relationship management. In this post i would like to share some elements using which brands can create & launch effective campaigns on twitter.

#1. Integration across all the channels

It's important to integrate twitter activity with the rest of the campaign across all the social media channels like blogs, flickr, facebook and/or tv, radio etc. For instance Kogi Korean BBQ Taco Truck (a mobile truck restaurant) had a very poor opening initially in Los Angeles but latter on used the combination of it's blog, facebook, twitter & flickr page to launch a campaign which ultimately made it one of the best places to hang out.

#2. Reaching out to Customers

Twitter is a medium known for it's virality and this is one feature which can be tapped by the brands. This can be done by reaching out to your customers on twitter, conversing with them & helping them out. Faaso's a Pune & Mumbai based restaurant works on a very interesting 'tweet to order' model. Their customers order the food via the convenience of tweets which is then delivered to the address provided. Interestingly they are not running after number of followers but have maintained quality. Even the people who don't follow them on twitter but are aware of them order food from them!

[caption id="attachment_202" align="aligncenter" width="300" caption="Faaso's interaction with a customer"][/caption]

#3. Planning & Engagement is the key

If you are going to run some campaign for a month, scheduling you tweets at least a week ahead is going to help you a lot. We at Digital Vidya follow this strategy. Even if you are not running a campaign, still it's a good practice to schedule tweets. Apart from that regularly engage with your followers by answering their queries or resolving their complaints. If you do it regularly you will a surge in your followers for sure.

#4. Time it Right

Launch your campaigns when a new product or service is launched or when there is new development of interest to your customers as there is a curiosity & interest among them. For instance MTV India launched exclusive preview tweetup of “Roadies-8” for a group of twitter Influencers.

#5. Create landing pages for twitter users

It's also a great practice to create landing pages especially optimized for Twitter. This can help you manipulate the average time that people spend on your site, improve your effectiveness and increase your revenue. More details can be learned at this link: how to build effective landing pages.

What other ways can you suggest to make your campaigns more effective on Twitter?

Ways to Use Twitter & Facebook to Build Communities & Generate Business

Twitter & Facebook have been at the centre stage as far as consumer internet is concerned. Tens of thousands of blog posts have been done all around the world citing the importance of these & various other social media tools which companies can leverage to connect to their customers directly. In this post i would like to cover some ways using which companies can build communities & generate business via social media tools mainly twitter & facebook. These were presented earlier by my colleague Pradeep Chopra at 'Gripel Social Media Marketing Excellence' and a very high profile 'Click Asia Summit'. Both these events were held in Mumbai.

Here's the gist of these presentations:

1. Twitter can be utilized by businesses first of all to listen the existing conversation going on among consumers about their brands. They should also track the conversation going on about the competitors. This will help in two ways. One is that you will come to know pros & cons of your products & services and how the consumers think of you. Second is that you will come to know about the weaknesses (which you can take advantage of) or strengths (which you can emulate or surpass) of your competitors. Apart from listening, also participate in the conversation & actively engaging with the consumers.

2. Twitter & Facebook both can be used for online reputation management. You can avoid disasters simply by being alert about online conversations about you. In fact you can convert the potential criticizers into great evangelists if you can solve their problems quickly & on time. And it helps to spread the word online very quickly. So, manually tracking the online conversations about your brand is a great necessity these days. Several tools are also available for this purpose but all of them have certain limitations.

3. The way Dell has done business worth millions of dollars via Twitter is a case study in itself. Similarly several small businesses are also doing business via twitter these days. One good indian example is Pune & Mumbai based Faaso's restaurant. They have an interesting Tweet-to-Order business model which is a great success in these two places. So, definitely, businesses can look forward to exploring twitter as an additional touch point to do the business. And it helps spread the word very fast if consumers like your products. Similarly various brands are doing business via their facebook pages.

Rest of the article with detailed examples & slides can be found out here.