Social media has caught a fancy of brand managers and marketers all across the world and India is no exception. But what has been seen by various agencies is that their clients rush to them with their own solutions rather than sharing their problems. Clients are more interested in creating an iPad app or a Facebook page or a YouTube video and so on and so forth, i.e. They are having their own perceptions that a YouTube video or an iPad app will help them promote their brand or to meet their brand’s objective.
The reality is that they are not aware of the problems they are facing. Rather than asking the agency to this or that they should identify their problem areas and then share it with their agency. After going through your problem areas, your agency may suggest you to start an online community or a Facebook page or a blog or combination of different social media channels.
So the point is Idea is more important than the social media tools. According to your Ideas or solutions, you should choose the appropriate social media tools to implement those ideas. Again just by starting a Facebook page, a twitter profile or any other social networking presence is not going to serve you as there is no backing of any constructive objectives or ideas.
Start with objectives, define your problem areas and then implement the ideas you have on appropriate social media tools.
The reality is that they are not aware of the problems they are facing. Rather than asking the agency to this or that they should identify their problem areas and then share it with their agency. After going through your problem areas, your agency may suggest you to start an online community or a Facebook page or a blog or combination of different social media channels.
So the point is Idea is more important than the social media tools. According to your Ideas or solutions, you should choose the appropriate social media tools to implement those ideas. Again just by starting a Facebook page, a twitter profile or any other social networking presence is not going to serve you as there is no backing of any constructive objectives or ideas.
Start with objectives, define your problem areas and then implement the ideas you have on appropriate social media tools.
Very true..you can probably think through and expand your article.
ReplyDeleteThanks Dhupinder for sharing your views. What do you suggest to add more to the post or probably write a new post? Regards,
ReplyDeleteHarmanjit Singh
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You don't need to write a new post. It's very well-written. All I meant to say was that what you say in this post..you can make it more assertive by substantiating..providing real examples.
ReplyDeleteI commented because I have known the basic fabric of Digital Vidya since the beginning of my career. And it was one of the best starts a fresher could ever get..:-) working with the heads of DV.
You can probably add your own best practices in this direction. DV has a rich experience of dealing with clients..wise dealings. I have been a witness..:-). That's all I wanted to say..